Apple, Google, and the mobile ads
April 13, 2010
Before the end of the last week Chris Nuttal and Richard Waters wrote about the battle that’s about to begin between Apple, and Google on the mobile ads.
http://www.ft.com/cms/s/0/9b1476de-434a-11df-9046-00144feab49a.html
Apple is moving ahead on their own ad network – iAd. It is going to be very interesting to see what Apple can do with their offering for this market — in my opinion, it’s actually going to be kind of hard for them to gain some footing in the near future.
For Google Ad words, it’s a mature product and successfully becoming a cash cow for Google, it’s pretty easy to use it now and create an advertisement – two lines of text and an icon if you want. From my research on iAd, apparently it wouldn’t be that easy to create an ad.
There aren’t many things that Apple completely fails at, however iAd targets completely different customers other than what Apple has right now, they are with high standards, including a really good and established channel, powerful tools to measure their success, and cost effectiveness.
The pricing model for Google Adwords is based on an auction on words, Apple has not announced yet how it’s going to be on iAd but they have to come up with a very creative pricing model that can attract customers from Google.
Over the last year the tension between Google and Apple went to a different level when Google released a new mobile with almost the same capabilities of an iPhone, it has been considered a real competition for iPhone. With Apple’s entrance to the advertisement market and taking some shares from Google, Apple would reach strategic position that might put them in a better position in negotiating partnerships with other supporting sectors.
Now there’s already a fight on acquiring the big mobile and web ad agencies, Apple already tried to acquire AdMob but Google came in between to prevent it from happening, and now lawyers at FTC (Federal trade commission) are working on assembling evidence to build a case to block Google’s acquisition of AdMob. It seems like the next few years will be full of changes in the web and mobile advertisement market that will bring up new opportunities and investments.
World’s Leading Companies in Web Development, 2009
December 5, 2009
Ranked by: Editorial determination of companies’ reputation, products, and industry influence.
Source Citation: "World’s Leading Software Companies in Web Development, 2009." Software Development Times, SD Times 100 (annual), June 15, 2009, p. 24. Business Rankings Annual 2010. Gale, 2010.
Chrome OS, Follow-up
November 30, 2009
A week ago Google said the first devices (they are devices now, not only the netbooks, but they said the netbooks will be the first to have it) running its new Chrome operating system will be available by the end of 2010, Sundar Pichai, a Google VP, said “the company is specifying what hardware features, such as chips and wireless cards, devices must have to run the software”
“The new operating system comes as Google looks for ways to diversify its business. Online advertising constitutes 97% of the company’s $22 billion in annual revenue and efforts to cash in on its software applications and video-sharing site YouTube have generated limited results. Analysts say Chrome OS is an ambitious long-term strategic move, but any impact on the company’s financial performance would be years away.”
“In a statement, Microsoft said Google’s product "appears to be in the early stages of development."” [WSJ]
Pichai said “Chrome OS can pull data from devices such as digital cameras and will support printing, it boots up to bring consumers right into the company’s Chrome Web browser. It stores users’ data online, allowing them to access it from other devices. But the software will have some limited ability for users to perform tasks without Internet access, such as watching videos” one of the questions raised about the software in the past.
Google Chrome OS: Operating System redefinition
July 8, 2009
Sundar Pichai is Introducing the Google Chrome OS on google’s blog.
Here we go again, Google is extending its web domination thought to something bigger, The thought is “how do you design an OS knowing what and how people are using it”. and for now the Web is the answer.
I believe it’s a part of a smarter strategy by google to get a tiny OS slice – for now – from MS by introducing it on the netbooks, while keeping in mind the previous losers and MS’s bloody fight to keep the first seat in the OS world.
